Bringing Kindness to the Frontlines: Frontline Builders + Justin’s
At Frontline Builders, our mission is clear: support frontline workers and communities in crisis with the resources they need—when they need them most.
Supporting the Frontlines, When It Matters Most
Whether it’s doctors, nurses, teachers, firefighters, or police officers, these are the individuals holding up the pillars of our democracy during moments of crisis and calm alike. That’s why we partner with brands who share our belief that even simple, practical acts of generosity can spark powerful social impact.
Partnering with Purpose: Justin’s and Frontline Builders
One of our standout partners in this work is Justin’s, a CPG brand that has shown incredible commitment to giving back, intentionally supporting the community where it all started for them – Colorado. Since 2020, Justin’s has been more than just a donor—they’ve been a consistent and thoughtful collaborator in our shared effort to support those on the frontlines. Their in-kind donations, including their signature nut butters and nut butter cups, have made a real difference—especially in places where comfort and nourishment are deeply needed.
Frontline Worker With Justin’s Peanut Butter Cups Donations
Previous Campaign Collaborations
A powerful example of this partnership in action is our work with Denver Health’s RISE (Resilience in Stressful Events) Clinic. Located just across from the hospital’s ICU, the RISE clinic offers frontline workers what is essentially “psychological first aid”—a safe space with trained professionals to help staff manage the emotional toll of their work. Before COVID-19, the clinic served 4–5 people per week. During 2020, that number surged to nearly 350 people per day. In a setting where rest and recovery are critical, the snacks and beverages donated by Justin’s provide a small but meaningful boost to the nurses, doctors, and hospital staff who show up day after day.
Through targeted in-kind donations to programs like RISE, Justin’s reminded us all that corporate social responsibility doesn’t have to be complicated—it just requires heart, intention, and follow-through.
A Culture of Community and Doing Good
Justin’s company culture reflects a simple yet powerful truth: if we work together, we can do good—and even have a little fun along the way. At Frontline Builders, we’re proud to work with brands like Justin’s that understand the value of community, the urgency of humanitarian relief, and the long-term benefits of donating resources to those holding the line in times of disaster or deep need.
As a 501(c)(3) nonprofit, Frontline Builders relies on the generosity of our partners to extend our humanitarian response across sectors and communities. Whether it’s through scheduled donations, short-code inventory, or creative collaborations, we welcome new opportunities to team up with mission-driven brands looking to make a difference. Together, we can continue to build resilience, one frontline at a time.